Saturday, August 31, 2019

Pragmatic Ways To Prevent Road Crashes

Driving may be the most dangerous activity with which we are involved. Government estimated the death of 4,000 people and injury of 5000 per annum but according to study of WHO in 2009 the yearly death is more than 20,000. Worldwide, the number of people killed in road traffic accident each year is estimated at almost 1. 2 million, while the number injured could be as high as 50 million. Road traffic injuries constitute a major public health and development crisis, and are predicted to increase manifold gradually.With the number of vehicles rapidly rising in developing countries, road accident is quickly worsening in low and middle-income countries and is on its way to becoming the third leading cause of death and disabilities as epidemic by the year 2020 (WHO 2000) after two deadly diseases Ischaemic heart disease and Unipolar major depression. The total number of road traffic deaths worldwide and injuries is forecast to rise by some 65% between 2000 and 2020, and in least developed and developing countries deaths are expected to increase by as much as 80%.Another statistics revealed that Bangladesh has one of the highest fatality rates internationally in road accidents, over 100 deaths per 10,000 motor vehicles. Some US government departments campaign in 1997, encouraging the removal of the word â€Å"accident† from the traffic management vocabulary and suggested replacing it with the word â€Å"crash. † Because â€Å"Motor vehicle crashes and injuries are predictable, preventable events. Continued use of the word â€Å"accident† promotes the concept that these events are outside of human influence or control. In fact, they are predictable results of specific actions†.â€Å"We can identify their causes and take action to avoid them. These are not ’acts of God,’ but predictable results of the laws of physics†. The profiles of fatal road accidents or crush are, – fatal accidents mainly occur on national hi ghways; predominantly involve vehicles hitting pedestrians. The highest number of fatal accidents by far involve heavy vehicles like buses, minibuses and Trucks). The highest number of fatalities per accident occurs when vehicles collide head on and killed predominantly young persons.The causes of Road accident are identified from the studies are 1.  reckless driving; 2. over- speeding; 3. over- loading; 4. vehicular defects; 5. lack of knowledge and consciousness of the road users; 6. hazardous roads & road environments; 7. lack of training to the drivers; 8. lack of training of maintenance of vehicles; 9. poor implementation of Traffic rules & regulations; 10. driving under influence of alcohol, drugs etc. ; 11. Non use of helmets, seat belts etc. ; 12. walk on the roads instead of using the footpath; 13. cross the road without using the foot over bridge; 14. drive the vehicles by helpers instead of Drivers; 15.  illegal competition to overtake the vehicle. Studies showed that human behavioral factors collectively represent the main cause of three out of five road traffic crashes, and contribute to the cause in most remaining cases.Here importance should be given on human behavior from both vehicle operators and users aspects. Interestingly, in all cases people use to blame anyone of participants in the incident. Drivers could be rated as either ‘to blame’, ‘at least partly to blame’, or ‘not to blame’ in any given accident. But there were also many other reasons of accident like  -unforeseen mechanical failure etc. Bangladesh has lack of policy formulation and lack effective vehicle monitoring authority and enforcement forces.Due to lack of vehicle monitoring and regular vehicle maintenance unsafe vehicles run on the roads. Besides poor enforcements of traffic and highway regulations and lack of strength of enforcement authorities are considerably â€Å"promoting† traffic accidents. Various research findin gs have presented strong evidence of an association between traffic conditions and crash probability. For example, vehicle speed has been associated with crashes in numerous studies.The variability in speed and car density increases the likelihood of a crash increases. A higher crash frequency was observed during the peak period and, counter intuitively, with normal weather conditions. The best option to reduce crashes and their side effects has recently prompted research for proactive approaches in order to avoid crash occurrence in the first place. One of the most promising options gaining wide acceptance in recent years is the concept of detecting crash-prone traffic conditions and warning drivers when the likelihood of a crash is high in order to increase their attentiveness, thereby reducing the number of crashes.The study and evidence suggests that when driver attentiveness increases, crashes decline in spite of poor driving and environmental conditions. The measures recommend ed throughout the world are: 1. avoid reckless driving, over speeding and over loading, 2. defective vehicles can not be derived; 2. provide adequate training to drivers and pedestrians; 3. roads should be properly constructed & maintained; 4. strong implementation of traffic rules & regulations; 5. pedestrians have to use the footpath instead of walking on the road; 6. safe driving without having alcohol, drugs etc. must be ensured; 7.Use foot over bridge or zebra crossing while passing the road;. 8. Utilize helmets, seat belts, etc. ; 9. 100% concentration is required while driving the Vehicle etc and 10. Massive awareness campaigns for public awareness of the road safety. The awareness and training of all participants can reduce road crush to a significant numbers. It is possible through education of pedestrians, particularly children, women, aged on safe practices when near the road. The education of drivers, particularly heavy vehicle drivers, about road rules and safe driving practices is a must for a country like Bangladesh.The enforcement of laws is very poor in our country. An increased enforcement of Regulations regarding unsafe vehicle condition and others are demand of the day. The increased enforcement of law and regulations regarding reckless or dangerous driving is a must for Bangladesh. One the other hand, rationalization of inappropriate activities on, adjacent to or near the road is crying need of the time. Roads and highways are use for Bazar, parking, cross road passing and use of highways by slow moving vehicles creates risk of accidents. There must be provision of facility where appropriate for conflicting road uses.Improvements of narrow and deteriorated bridges, culverts and lanes in the highways are a must. The appropriate provision of road signs and pavement markings throughout the network, and removal of any obstruction to the placement and effective vehicle regulation is very essential for all roads of the country. The road infrastr uctures need safety audit and safety conscious planning of new road may be taken immediately. A small changes or improvements in road layout and use of roundabouts and treatments of roadway shoulders can improve road efficiency. The Intersection designs of flaring, channelization, traffic islands etc.  may be incorporated and provision for and augmentation of adequate pedestrian facilities.Treatments of roadside hazards lie trees, ditches, other fixed objects like electric pools, Gas meter /stations should be well planned to avoid obstruction on the road. There may be provision of special facilities for non-motorised vehicles and designated truck/bus lanes and installation of delineation devices (lane markings, guide posts, chevrons) to facilitate and guide traffic movements. Control device for over speeding and dangerous undesirable overtaking including traffic calming measures.Compulsory helmet use for motorcyclists and effective enforcement of laws and sanctions against alcohol impaired drivers and compulsory use of seatbelts by motor vehicle operators and car occupants including child should be effectively enforced. Bangladesh has a moderately written Motor Vehicle Ordinance 1983 providing for non-bailable detention and capital punishment for reckless driving and silent killings on the roads. Such law is not only for punishment of offender drivers but it should be a regulatory law for providing safe road but unfortunately the law is perceived for punishment of drivers.Currently drivers are tried under Sections 304 (A), 304 (B) and 279, all bailable. While one can be given five years under the first section, the offenders can be awarded the highest three years’ jail in the remaining two sections. The civil society and some organizations campaigning for safe road if fact also demanding amendment of the Criminal Procedure Code (CrPC) and the Penal Code as well as Motor vehicle Act to penalise the rash drivers of motor vehicles to ensure road safety i n the country and to enhance the road crush as offence for capital punishment without considering other major factors of road crush.The proposed amendment to the section 304 (A) says, â€Å"Whoever causes the death of any person by doing any rash or negligent act not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to five years to 10 years with fine or both. † â€Å"Whoever causes the death of any person, by rash or negligent driving of any vehicle or riding on any public way, not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to two years to seven years with fine or both,† according to the proposed amended section of 304 (B) of the penal code.The proposed amendment to the section 338 (A) says, â€Å"Whoever causes grievous injury to any person by driving any vehicle or riding on any public way so rashly or negligently as to endang er human life or the personal safety of others shall be punished with imprisonment of either description for a term which may extend to one years to five years with fine or both. † Some time police use to file case against drivers under penal code section 302,whichis non bailable and can fetch the death penalty.On the other hand, the Truck drivers association demanded that no case be filed against drivers under Section 302. Driver should not face charges of intentional killing for all the accidents those may be also â€Å"accidental† killing. Drivers have taken one of the riskiest professions to serve the society. The question of professional immunity for unintentional killing is a major concern for drivers.They should be the right of defending themselves for unintentional killing or death for the mistake of victim or defective road or transport etc. The director of Accident Research Institute (ARI) of Bangladesh University of Engineering and Technology (BUET) has the o bservation that â€Å"Can we not term it an intentional offence when a driver hits the road with an unfit vehicle, violates traffic rules, like crossing speed limits, changing lanes abruptly, overtaking other vehicles frequently, resulting in deaths?†A road traffic crash results from a combination of factors related to the components of the system comprising roads, the environment, vehicles and road users, and the way they interact. Identifying the risk factors that contribute to road traffic crashes is important in identifying interventions that can reduce the risk associated with those factors A mere increase of punishments of drivers for all kind of accident cannot serve the purpose of safe journey in the road.The global policy is prevention of road crush not the punishment of drivers, one of the road users. Our problem is failure to implementation of the laws. This is an inefficiency of management. Rather, we should have policy of safer people, safer roads, safer vehicles through improvement of safety measures and proper education to all road users including drivers and implementation of existing laws. Pragmatic Ways to Prevent Road Crashes Driving may be the most dangerous activity with which we are involved. Government estimated the death of 4,000 people and injury of 5000 per annum but according to study of WHO in 2009 the yearly death is more than 20,000. Worldwide, the number of people killed in road traffic accident each year is estimated at almost 1.2 million, while the number injured could be as high as 50 million.Road traffic injuries constitute a major public health and development crisis, and are predicted to increase manifold gradually. With the number of vehicles rapidly rising in developing countries, road accident is quickly worsening in low and middle-income countries and is on its way to becoming the third leading cause of death and disabilities as epidemic by the year 2020 (WHO 2000) after two deadly diseases Ischaemic heart disease and Unipolar major depression. The total number of road traffic deaths worldwide and injuries is forecast to rise by some 65% between 2000 and 2020, and in least developed and developing countries deaths are expected to increase by as much as 80%.Another statistics revealed that Bangladesh has one of the highest fatality rates internationally in road accidents, over 100 deaths per 10,000 motor vehicles.Some US government departments campaign in 1997, encouraging the removal of the word â€Å"accident† from the traffic management vocabulary and suggested replacing it with the word â€Å"crash.† Because â€Å"Motor vehicle crashes and injuries are predictable, preventable events. Continued use of the word â€Å"accident† promotes the concept that these events are outside of human influence or control. In fact, they are predictable results of specific actions†. â€Å"We can identify their causes and take action to avoid them. These are not ’acts of God,’ but predictable results of the laws of physics†.The profiles of fatal road accidents or crush are, – fatal accidents mainly occur on national highw ays; predominantly involve vehicles hitting pedestrians. The highest number of fatal accidents by far involve heavy vehicles like buses, minibuses and Trucks). The highest number of fatalities per accident occurs when vehicles collide head on and killed predominantly young persons.The causes of Road accident are identified from the studies are 1. reckless driving; 2. over- speeding; 3. over- loading; 4. vehicular defects; 5. lack of knowledge and consciousness of the road users; 6. hazardous roads & road environments; 7. lack of training to the drivers; 8. lack of training of maintenance of vehicles; 9. poor implementation of Traffic rules & regulations; 10.driving under influence of alcohol, drugs etc.; 11. Non use of helmets, seat belts etc.; 12. walk on the roads instead of using the footpath; 13. cross the road without using the foot over bridge; 14. drive the vehicles by helpers instead of Drivers; 15. illegal competition to overtake the vehicle.Studies showed that human behavi oral factors collectively represent the main cause of three out of five road traffic crashes, and contribute to the cause in most remaining cases. Here importance should be given on human behavior from both vehicle operators and users aspects. Interestingly, in all cases people use to blame anyone of participants in the incident. Drivers could be rated as either ‘to blame’, ‘at least partly to blame’, or ‘not to blame’ in any given accident. But there were also many other reasons of accident like  -unforeseen mechanical failure etc.Bangladesh has lack of policy formulation and lack effective vehicle monitoring authority and enforcement forces. Due to lack of vehicle monitoring and regular vehicle maintenance unsafe vehicles run on the roads. Besides poor enforcements of traffic and highway regulations and lack of strength of enforcement authorities are considerably â€Å"promoting† traffic accidents.Various research findings have prese nted strong evidence of an association between traffic conditions and crash probability. For example, vehicle speed has been associated with crashes in numerous studies. The variability in speed and car density increases the likelihood of a crash increases. A higher crash frequency was observed during the peak period and, counter intuitively, with normal weather conditions.The best option to reduce crashes and their side effects has recently prompted research for proactive approaches in order to avoid crash occurrence in the first place. One of the most promising options gaining wide acceptance in recent years is the concept of detecting crash-prone traffic conditions and warning drivers when the likelihood of a crash is high in order to increase their attentiveness, thereby reducing the number of crashes. The study and evidence suggests that when driver attentiveness increases, crashes decline in spite of poor driving and environmental conditions.The measures recommended throughout the world are: 1. avoid reckless driving, over speeding and over loading, 2. defective vehicles can not be derived; 2. provide adequate training to drivers and pedestrians; 3. roads should be properly constructed & maintained; 4. strong implementation of traffic rules & regulations; 5. pedestrians have to use the footpath instead of walking on the road; 6. safe driving without having alcohol, drugs etc. must be ensured; 7. Use foot over bridge or zebra crossing while passing the road;.8. Utilize helmets, seat belts, etc.; 9. 100% concentration is required while driving the Vehicle etc and 10. Massive awareness campaigns  for public awareness of the road safety.The awareness and training of all participants can reduce road crush to a significant numbers. It is possible through education of pedestrians, particularly children, women, aged on safe practices when near the road. The education of drivers, particularly heavy vehicle drivers, about road rules and safe driving practices is a must for a country like Bangladesh.The enforcement of laws is very poor in our country. An increased enforcement of Regulations regarding unsafe vehicle condition and others are demand of the day. The increased enforcement of law and regulations regarding reckless or dangerous driving is a must for Bangladesh.One the other hand, rationalization of inappropriate activities on, adjacent to or near the road is crying need of the time. Roads and highways are use for Bazar, parking, cross road passing and use of highways by slow moving vehicles creates risk of accidents. There must be provision of facility where appropriate for conflicting road uses. Improvements of narrow and deteriorated bridges, culverts and lanes in the highways are a must.The appropriate provision of road signs and pavement markings throughout the network, and removal of any obstruction to the placement and effective vehicle regulation is very essential for all roads of the country.The road infrastructures need s afety audit and safety conscious planning of new road may be taken immediately. A small changes or improvements in road layout and use of roundabouts and treatments of roadway shoulders can improve road efficiency. The Intersection designs of flaring, channelization, traffic islands etc. may be incorporated and provision for and augmentation of adequate pedestrian facilities. Treatments of roadside hazards lie trees, ditches, other fixed objects like electric pools, Gas meter /stations should be well planned to avoid obstruction on the road.There may be provision of special facilities for non-motorised vehicles and designated truck/bus lanes and installation of delineation devices (lane  markings, guide posts, chevrons) to facilitate and guide traffic movements. Control device for over speeding and dangerous undesirable overtaking including traffic calming measures. Compulsory helmet use for motorcyclists and effective enforcement of laws and sanctions against alcohol impaired dri vers and compulsory use of seatbelts by motor vehicle operators and car occupants including child should be effectively enforced.Bangladesh has a moderately written Motor Vehicle Ordinance 1983 providing for non-bailable detention and capital punishment for reckless driving and silent killings on the roads. Such law is not only for punishment of offender drivers but it should be a regulatory law for providing safe road but unfortunately the law is perceived for punishment of drivers.Currently drivers are tried under Sections 304 (A), 304 (B) and 279, all bailable. While one can be given five years under the first section, the offenders can be awarded the highest three years’ jail in the remaining two sections.The civil society and some organizations campaigning for safe road if fact also demanding amendment of the Criminal Procedure Code (CrPC) and the Penal Code as well as Motor vehicle Act to penalise the rash drivers of motor vehicles to ensure road safety in the country a nd to enhance the road crush as offence for capital punishment without considering other major factors of road crush.The proposed amendment to the section 304 (A) says, â€Å"Whoever causes the death of any person by doing any rash or negligent act not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to five years to 10 years with fine or both.† â€Å"Whoever causes the death of any person, by rash or negligent driving of any vehicle or riding on any public way, not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to two years to seven years with fine or both,† according to the proposed amended section of 304 (B) of the penal code.The proposed amendment to the section 338 (A) says, â€Å"Whoever causes grievous injury to any person by  driving any vehicle or riding on any public way so rashly or negligently as to endanger human life or the personal safety of others shall be punished with imprisonment of either description for a term which may extend to one years to five years with fine or both.† Some time police use to file case against drivers under penal code section 302,whichis non bailable and can fetch the death penalty. On the other hand, the Truck drivers association demanded that no case be filed against drivers under Section 302. Driver should not face charges of intentional killing for all the accidents those may be also â€Å"accidental† killing.Drivers have taken one of the riskiest professions to serve the society. The question of professional immunity for unintentional killing is a major concern for drivers. They should be the right of defending themselves for unintentional killing or death for the mistake of victim or defective road or transport etc.The director of Accident Research Institute (ARI) of Bangladesh University of Engineering and Technology (BUET) has the observation tha t â€Å"Can we not term it an intentional offence when a driver hits the road with an unfit vehicle, violates traffic rules, like crossing speed limits, changing lanes abruptly, overtaking other vehicles frequently, resulting in deaths?†A road traffic crash results from a combination of factors related to the components of the system comprising roads, the environment, vehicles and road users, and the way they interact. Identifying the risk factors that contribute to road traffic crashes is important in identifying interventions that can reduce the risk associated with those factorsA mere increase of punishments of drivers for all kind of accident cannot serve the purpose of safe journey in the road. The global policy is prevention of road crush not the punishment of drivers, one of the road users. Our problem is failure to implementation of the laws. This is an inefficiency of management. Rather, we should have policy of safer people, safer roads, safer vehicles through impro vement of safety measures and proper education to all road users including drivers and implementation of existing laws.

Friday, August 30, 2019

Manage customer

Customer service is crucial in the automotive industry, especially given the sheer amount of choice consumers have today. A customer who has a bad experience with a brand has plenty of others to choose from. The same is true with dealers-there might be another store selling and servicing the same brand Just a few miles away. A bad experience in the service department–the department that Is generally the most profitable for a dealership–or on the sales floor can chase customers away.By Implementing customer feedback strategies, the organization will be able to discover he company's strengths and potential weaknesses, as set by the actual customer. Reacting on the feedback In a timely and appropriate manner will Increase revenues and customer satisfaction. Although a customer feedback programs will be an added cost In the beginning, long term It will save money for the organization, as It costs far more money to get new customer's than keep a satisfied, existing customers . Understanding what customers think of the organization will Improve service delivery and quality of products leading to business sustainability.Customers should be the centre of the approach. Whatever he says and asks from you, it should be immediately responded to. Be kind and show to them that you are always willing to answer their queries and help them in any way. Make them feel important and greatly valued. To meet customer needs it is necessary to understand why customers purchase and to match both products and services and the selling style of the organization with customer needs. You need to know who your customers are, where they come from and what their buying intentions are.

Lab Report: Environmental Control of Sex Determination Essay

Introduction Ceratopteris richardii, known as a C-fern has a lifecycle referred to as alteration of generations, which consist of neither haploid nor diploid dominant. C-ferns are homospours plants which are important in that they can produce hermaphrioditic gametophytes in order to be able to self fertilize. However, some of the homospourous C-ferns only produce male gametophytes .The life cycle of Ceratopteris richardii starts as a diploid sporophyte which then, by meiosis, produces haploid spores. These spores then undergo mitosis to produce a haploid gametophyte, which can be either hermaphrodite( producing eggs and sperm), or a male gametophyte (producing only sperm). Gametophytes then produce gametes by mitosis. The hermaphrodite gametophyte will produce both eggs and sperm,while, the male gametophyte will produce strictly sperm. The gametes from the hermaphrodite gametophyte fertilize one another producing a diploid zygote which grows by mitosis into a diploid sporophyte ready to start the cycle again (Lab Manual). Chromosomal sex determination is determined by the inheritance of sex chromosomes, while, environmental sex determination is influenced by environmental factors such as temperature and parasite invasion(Lab Manual). Humans use the system of chromosomal sex determination by combining their X and Y chromosomes to produce a zygote determining the sexual phenotype in humans. Alligators use environmental sex determination when incubating their eggs.Temperature influences the sex of the offspring meaning; warmer incubating temperatures produce male development while cooler temperatures produce female development (Lab Manual). Our hypothesis for the Ceratopteris richardii was that gametophyte population density influences sex determination. Our first prediction was that the percentage of male gametophytes would increase as the population density of the gametophytes increased. Our second prediction was that the percentage of male gametophytes would decrease as the population density of the gametophytes increased. Results The graph of our results showed the percentage of male gametophytes increasing and then leveling off (Figure 1). This was our trend because most of the points followed this pattern, however; there was a potential outlier at point (68, 32.3). The distribution of gametophytes on the culture plates varied. Plates A and F had even distribution but were very crowed with gametophytes, while plates D and C were evenly distributed but had less gametophytes. Plate E had clumping of gametophytes in the top left corner and plate B had clumping the the bottom right corner. Figure 1. The relationship between the population density and the percentage of male gametophytes. Discussion The prediction that the percentage of male gametophytes would increase as the population density of the gametophytes increased, and the prediction that the percentage of male gametophytes would decrease as the population density of the gametophytes increased were not supported by our results. When the population density was low, the percentage of male gametophytes was relatively low because there would not be enough eggs to fertilize the sperm produced from both the hermaphrodite,and the sperm produced by the male gametophyte. When the population density was high, the percentage of male gametophytes was higher but still less than fifty percent because of the same reasons.The data from our results did support our hypothesis that the gametophyte population influences sex determination in the C-fern because, the higher the population density, the more level the percentage of male gametophytes became. The reason for this leveling out at the top of the graph was due to; if the percentage of male gametophytes kept increasing linearly, then there would be too many male gametophytes and not enough eggs being produced from the hermaphrodite gametophytes to be fertilized causing an unbalanced population. The outlier pertained to this because the population density was so high but the percentage of male gametophytes was relatively close to the other points supporting that male gametophyte production does not increase as population density increases. Even thought the population density was so high, the percentage of male gametophytes was relatively the same as the other points because the hermaphrodite gametophytes were trying to increase in number so that they could produce enough eggs to be able to self fertilize and reproduce with the male gametophytes, causing a leveling off in the graph. C-Ferns might have evolved this system of sex determination for many reasons. Being a hermaphrodite allows them to self fertilize, so by having this ability,C-ferns can produce eggs when there is sperm, so they always have the ability to reproduce. Unlike hermaphrodites, having separate sexes does not always guarantee you a parter so there is not guarantee in reproduction. Cross fertilization and self fertilization are important when discussing variation. Cross fertilization allows for different genetic material to be combined causing variation. Variation allows natural selection to act on and therefore, plants that are better adapted to the environment survive. Self Fertilization allows plants that have the adapted survival gene to self fertilize, producing less variation but more of sustainable plant. This relates to the offspring produced by hermaphrodites because they mostly self fertilize so they are producing more of themselves but less variation. The offspring produced by separate sexes produces more variation but stands less of a chance against natural selection because the hermaphrodites are reproducing well adapted offspring while the separate sexes are producing a new combination of genetics. A Labratory Manual for BIO 114. 2011. Environmental Control of Sex Determination, pp.163-166. James Madison University, Harrisonburg, VA. ———————–

Thursday, August 29, 2019

China accounting standards Essay Example | Topics and Well Written Essays - 750 words

China accounting standards - Essay Example The accounting standards determine the procedure for preparation of financial statements which produces information like business revenues, expenditure, net income, assets, liabilities and the wealth of the stakeholders. Overview: Chinese Accounting standards China has its own system of accounting standards that is maintained in the land of China. The accounting standards of China are composed basic standards, specific standards and application guidance. There are thirty-eight specific standards that are followed in the Chinese accounting standards. During the socialist period, the government of China was the sole owner of the industry. The accounting standards of China are unique as it developed during the socialist regime and is tailor made to the objectives of the Chinese economy. The Chinese accounting standards are intended to focus less on the information of profit and loss. The accounting standards differ from the western accounting standards in terms of providing guideline on information on inventory of the industries. In comparison to the western accounting standards, the Chinese accounting standards are intended less towards accounting of debt of a corporation (Coulaud,  Schulz and  Debilliers, 2008). ... Moreover, the Chinese economy underwent reforms and achieved rapid progress in industrial development. This created the need of revising the accounting standards of China in order to create a competitive ground with the international accounting standards. In 2006, the government of China passed a new accounting law in joint consultation with the ministry of finance, the international accounting standards committee and the representative from the Chinese economy. With a view towards the emerging scenario of integration of international trade with the Chinese trade, the accounting standards of China adopted several standards recommended by the International accounting standards board. In order to align the information on the business performance of China through financial statements and reports and to allow a platform for comparison of the Chinese business with the top listed companies all over the world, the accounting standards of China adopted several features of the international a ccounting standards. The financial reporting procedure was replaced by the international financial reporting standards. The financial reporting criteria helped to compare the financial statements of the Chinese company with the rest of the world which added a significant feature in the era of globalization (Avery,  Zhu and  Cai, 2009). The alignment of the financial reporting standards adopted by China to the International accounting standards is about 95%. Impacts of changes in Chinese accounting standards The changes in the accounting standards of China for preparation of financial statements and accounts have created major impacts on the ways on financial accounting and generating annual reports of the Chinese companies. His has also paved the path of

Wednesday, August 28, 2019

Destination Development Essay Example | Topics and Well Written Essays - 3000 words

Destination Development - Essay Example TABLE OF CONTENTS 1. Introduction 4 2. Emergence of Destination Development 4 3. Concepts & Approaches 5 a. Stage of Development 6 b. Approach to Destination Management 7 c. System of Governance 7 d. Research Undertakings/Application of Research 8 e. Tourism Policy & Planning 9 f. Stakeholders 9 g. Forms of Tourism 10 h. Application of Sustainability Indicators 11 i. Competition And Collaboration 12 j. Destination Marketing 12 k. Tourism Trends 12 4. Findings 13 5. Conclusion 13 6. References 15 1. Introduction The recent surveys by the tourism department of France have clarified the fact that Paris is one of the most preferred travel destinations in the world. The city receives about 27 million visitors every year. Among them 17 million are international visitors. If the visitors in the surrounding regions are included then the number would read 44 million (Staab et al, 2002). There are about 3800 historical monuments in Paris and the surrounding areas along with four UNESCO World H eritage Sites. Furthermore, there are several famous attractions available in Paris, which include Eiffel Tower, Champs-Elysees, Notre Dame de Paris, the Louvre, Basilique du Sacre-C?ur, Pompidou Centre, Arc de Triomphe and Musee d'Orsay. In Paris, many forms of public transportation are available, which include metro, bus and boats (Heath, 2002). Though there is evidence of Paris receiving the lowest level of rainfall in France, there are chances that tourists can experience some unexpected rainfall throughout the year. Hence, it’s evident that destination development pertaining to Paris will go a long way in making Paris even more tourist-friendly and popular in the coming years. 2. Emergence of Destination Development It is not possible for a destination to promote experiences and products that are not available. Destination development is a continuous process in which development and coordination of products, services, facilities and amenities take place (Poon, 1993). The continuous development helps enhancing the quality of experience of the tourists and visitors. Destination development is an important process in order to implement tourism management. In this process, the destination managers and stakeholders play an important role in prioritizing the strategies and plans which were developed during the destination planning process. It is important to inform the destination development process by the process of situation analysis and in the process planning phase (Crouch & Ritchie, 1999). The destination performance process needs to be monitored against the KPI’s that are clearly depicted and the tourism industry in Paris also follows the same (Staab et al, 2002). Beech and Chadwick (2006, p. 23) state ‘An important factor to take into account is the spatial dimensions of tourism. Any basic understanding of tourism shows a requirement for travel and, hence, consumption away from home where goods and services are usually purchased and used. Leiper’s (1979) landmark work usefully explains this difference by proposing three different ‘geographies’ or spatial components: (i) tourism in the generating or home region of the traveler; (ii) tourism at the destination region; and (iii) the transit routes – the ‘area’ or supply of travel and transport facilities between the two regions. While all three are naturally highly interconnected in terms of an individual’s trip, each of these ‘

Tuesday, August 27, 2019

Museums and Utopian thought Essay Example | Topics and Well Written Essays - 500 words

Museums and Utopian thought - Essay Example When considering art objects it’s clear that they have a distinct source of power over people. Kirshenblatt-Gimblet (2000) articulates a notion of art objects as taking on powerful symbolic elements when viewed as message of representatives of social relations among people. In terms of art objects, one of the primary power sources is clearly the nature of their inclusion within the museum. The inclusion of the art into the museum or gallery format imbues the object with an institutional or social sense of recognition. Notably, Kirshenblatt-Gimblet (2000, p. 7) states, â€Å"the museum tends to be conserving and conservative institution, subject to the catalyzing effects of avant- garde artists that engage and attempt to destabilize its very premises on the premises†¦to appeal to a wider public.† This is a contrasting understanding of the meaning or ‘power’ of the art object, as gaining its significance from its resistance of cooptation of the museum or gallery, with the museum acting as a catalyst to this resistance. Still, it is ultimately the institution of the museum that motivates or ‘catalyzes’ this meaning, ultimately giving the object its power. Kirshenblatt-Gimblett (2004) proposes a vision of the museum as a history of utopian thought. In many regards, it’s clear that the museum does act as a sort exemplification of utopian ideals. This notion follows two modes of thought, as both the structural nature of the museum itself is recognized as encouraging this utopian identification, as well as the idealistic intentions of the artwork within the museum. In terms of physical elements of the museum consider Kirshenblatt-Gimblett (2004, p. 1) who states, The museum is at once an architectural form, a concrete environment for reflection, a reservoir of tangibilities, a school for the senses, a space of

Monday, August 26, 2019

Book review Essay Example | Topics and Well Written Essays - 1750 words

Book review - Essay Example Utilitarianism is a philosophical movement essentially defined by what pleases the most people. Morality is defined by the majority. The trend that follows is one of hedonistic pursuits with the avoidance of pain. Initially, this philosophy was delineated by Jeremy Bentham and later expounded on by John Stuart Mills. Utilitarian proponents view all things as measured by the amount of happiness they can elicit rather than the intrinsic value. The moral compass of any individual is gained from actual experiences, rather than any set of core values instilled in the individual by a higher power. Utilitarianism has largely been successful amongst the English, who consider all experiences derived from the five senses. This doctrine is contrary necessitates a physical experience as a means of understanding right from wrong, morality from immorality. The lineage of such a concept can be traced back to Hobbes’ code of ethics as measured by what best serves the individual while disregarding others. However, the utilitarian ideals are more carefully crafted, taking consideration of the greater good for the greater number of individuals. It is true that a perfect society in which all can be perfectly content is impossible. Therefore the only possible recourse is to try to please the majority. That is the fundamental premise of a democracy which holds to a standard of majority rule. As exemplified in various democracies around the world, a rule by the people has tremendous success while political regimes that are totalitarian in nature are not as successful socioeconomically. In Albert Camus’s The Stranger, Mersault is indifferent to his morally reprehensible acts. He represents the universe in his detachment to the events in his life. Even Camus’s style of of using first person to convey the story of his protagonist Mersault gives the impression of his conscience and the adopted morality that guides his thoughts

Sunday, August 25, 2019

Housing and Urban Regeneration Essay Example | Topics and Well Written Essays - 1750 words

Housing and Urban Regeneration - Essay Example Housing reforms were also constant in the market as there was little dissemination of information to the public as Isobel Anderson ( 2010, p9) insinuates. In this paper, the main focus is on housing inequality in relation to the black minority ethnic group and other related groups which Harrison Malcom( 2003, 128) largely explains. This has been largely contributed by factors such as socio-economic and institution groups that are in control in the market platform. Currently market dynamics have emerged providing diverse range of housing that has increased the consumption levels. In contrast there were few choices in the previous past which limited the people from accessing housing. Huang and Clark (2002, p322) state that some housing units in countries such as China were set aside as welfare benefit especially on basis of non-monetary factors such as job rank, job seniority, marital status and household size. However, this situation is changing as privatization is taking ground in th e market corridors. Public housing was previously meant for institution groups such as the political status and those working in government agencies. Individuals working in these sectors had an advantage over the migrants and farmers. They were allocated public houses that were subsidized. It did not matter if they received low incomes. On the other hand the governmental heads and the political elite accessed considerably large housing with the best facilities. This pattern is however changing as market forces are gradually gaining ground. Even though this scenario is taking effect the black minority ethnic groups and asylum seekers cannot still afford better housing (Finney & Peach, 2004, p302). Public housing was privatized through selling at subsidized prices. Privatization also led to new private housing where real estate developers were constructing a wide range of housing to create diverse preferences. Households living in public houses had an advantage over the migrants and f armers as they were able to purchase public houses sold off. They were able to obtain home ownership while the minority such as single women with children could only afford rental housing ( Harrison, 2004, p128). Those working in government and organization agencies earned low income and had retired; they were able to purchase good and large housing. This was made possible by the housing policy reforms that were in place. On the contrary the minority could only enjoy poor housing as they were excluded from accessing these benefits. Therefore they were still constrained to small and poor housing. The political status had considerably great advantages as they used their position to gain control by purchasing public housing and investing heavily in construction of rental housing. The educated and those who had occupations had access to good housing and better standards of living individuals. Housing inequality increased continually due to income inequality. Individuals at top levels su ch as managers and heads of governments enjoyed the top cream. They had huge incomes as compared to those at low levels. This gave them great access to a wide range of varied housing. They had an upper-hand as they could invest in rental housing and developing of real estates. Therefore, they continued to get richer as those at lower levels were subject to rental housing. This was

Saturday, August 24, 2019

Analysis of Surveillance Systems Essay Example | Topics and Well Written Essays - 1250 words - 7

Analysis of Surveillance Systems - Essay Example The views are largely others’ views and The Economist, to a large extent, engages in reporting and discussing the features of the developments rather than criticising the systems. The other article discussed in this paper is â€Å"Trading Liberty for Illusions† by Wendy Kaminer published in the 2nd issue of the 22nd volume of the Free Inquiry Magazine. The focus of the article is broader than The Economist’s as it argues in general about all security measures and systems. The article rejects security systems as illusions and builds a strong argument against security systems on the basis that they are invasive and repressive and threats to civil liberties. The strategies used by The Economist makes its article argumentative to some extent and descriptive and expository to a large extent, whereas those employed by Kaminer makes her article more an argument. To illustrate, The Economist’s article on surveillance systems is largely a detailed account of the various developments in the ICT enabled surveillance systems, their features and how they promise to deliver greater and more effective security systems. An example it gives is of security systems capable of studying biometric features or physiological posture and movements. Another is of a system that can identify not only suspicious behavior but also correlate them to their contexts to help determine whether a particular action or a person is actually a threat. However, Kaminer uses examples of various security systems, both historical and current, not to focus on their description and development, but to use them as evidence to support her thesis and advance her argument tha t security measures have been only illusions and tramped on liberties.

Friday, August 23, 2019

Patterns of Trade A Closer Look at Two Countries Essay

Patterns of Trade A Closer Look at Two Countries - Essay Example This led to very close ties with the Middle East, South America, US, Singapore, Japan and other South East Asian countries in terms of trade. The failure of a number of South East Asian economies such as Hong Kong, Thailand and Indonesia in the 1990s had little impact on the economy of Australia. Even the political events in the neighboring countries, such as commotions in Fiji and Indonesia, have had no effect on Australia's international trade (IMF, 1999). Australia mainly exports minerals such as gold, aluminum, iron ore and coal as well as transport equipment, machinery, cotton, wheat and meat. The largest importer of Australia's products is Japan, which bought products worth about $9 billion in 1999. The US was second after importing products worth about $4 billion. Other major importers are Italy, Malaysia, Indonesia, UK, Singapore, China, Hong Kong, Taiwan, New Zealand and South Korea. As can be seen, eight out of the top twelve importers of Australian products are from Asia (IMF, 1999). Australia mainly imports clothing, aircraft equipment, pharmaceutical and medical products, oil products, telecommunications equipment, computers and office machinery, transport equipment; mainly motor vehicles, and machinery. The US is the largest exporter of its products to Australia, having exported about $10 billion worth of products in 1999. Australia also gets lots of imports from Malaysia, Italy, Singapore, Taiwan, Indonesia, New Zealand, South Korea, Germany, China, the UK and Japan (IMF, 1999). The recent value depreciation of the Australian dollar against the US dollar could affect its current trade deficit, since Australian's exports have become cheaper than its imports. On the other hand, a weak Australian currency gives it a competitive advantage over the US, Canada and other countries that sell raw materials to Japan among other countries. The main disadvantage is that the imported goods become expensive since more money is required to buy the same product. Australians may therefore find imported goods too costly and even stop buying them, leading to a decrease in these imports while the exports continue increasing. If this continues, it could lead to a drop in the deficit level (OECD, 2003). Japan Table 1: Japan's international trade Year Value of Imports Value of Exports 1975 US$58 US$56 1980 US$141 US$130 1985 US$130 US$177 1990 US$235 US$288 1995 US$336 US$443 1998 US$280 US$388 Source: IMF Financial Statistics Yearbook 1999 Japan benefited from big trade surpluses in the 1980s mainly due to its diversified manufacturing sector and its restrictive tariffs and regulations that locked out international competition in order to protect its local market (Krugman, 1992). However, Japans trading partners and competitors such as the US forced it open up its economy in the 1980s, resulting in increased imports and decreased surpluses in the 1990s, reaching US$ 144 in 1994 and dropping further to US$84 two years later (IMF, 1999). Japan mainly imports fishery products, agricultural products, fuel, minerals, raw materials, machinery and equipment. On the other han

Thursday, August 22, 2019

In-depth analysis of the great military leader George S. Patton from a Research Paper

In-depth analysis of the great military leader George S. Patton from a biographical and characteristic analysis prospective - Research Paper Example Background information Having been born in 1885, George S. Patton rose to become one of the finest officers in the army wing of the United States military. General George Patton, born in San Gabriel to George Smith Patton Sr. came from a Scots-Irish and English descent, according to the study of Wilcox (2010). As a little boy, he was a devoted reader; he particularly liked military stories and classics. This is because he grew up in a military family, though some of his relatives died earlier during the war. According to Wellard (2006), George Patton acquired the motivation to venture into military studies from his family members, who had the love of protecting the people and the entire country. George Patton joined Virginia military institute to pursue his ambitions for one year, and there he undertook studies on the Kappa Alpha Order. Having completed the one year course, George Patton enrolled in the United States Military Academy, which made it mandatory for him to repeat his fir st year as a result of poor performance in some subjects including mathematics. Due to George Patton’s enthusiastic attitude, he repeated the subject and received an honor declaring him a Cadet Adjutant, which was the second highest position a cadet could hold. Having shown dedication in his quest for being in the military, George Patton finished his studies in 1909 and was in a position to become cavalry officer. Literature review The essay focuses on the efforts that George Patton made to ensure that one day he becomes an artistic military officer. This is through enrollment in military schools as seen in the book by Sutcliffe (2005). The thesis places emphasis on the achievements of George Patton from the time he was working as a junior officer until the time when he climbed to become a general in the army. The essay focuses on the various expeditions that George Patton went through, the decisions that he was making that would negatively and positively affect various parti es, and the controversy surrounding him. Having been in the World Wars I and II, George Patton’s character depicts exemplary leadership; the essay explains his qualities that depict able leadership, including the decisions made during the attack on France and Mexico. Visiting injured soldiers shows that he was a praiseworthy leader. The essay focuses on the ways and methods used by George Patton in his quest to secure the nation through the military. The findings in the research regarding the efforts done by George Patton are in consideration. This is because they help link the research question with the previous works written by other researchers. Methodology Among the most important expeditions that the general led is the first mobilized military attack by the United State of America. In this punitive expedition, George Patton had a duty of conducting border patrols around the Fort Bliss. During the expeditions, some militia men made an attack on Mexico, killing a number of American citizens. The attackers faced retaliation from the armed forces led by George Patton. The attack mission was under his leadership; as a result of his enthusiasm towards the mission, according to the study work of Rice (2004), George Patton gained the title of personal aide to the general. General Patton also took part in the World War I, according to Rejai and Phillips (2006); at the onset of the war, when America made a decision to participate,

An Effective Manager of Home Depot Essay Example for Free

An Effective Manager of Home Depot Essay According to Robbins and Coulter (2005), effective managers all over the world acknowledge the role that strategic management plays in their organization’s performance. Moreover, Drucker (2004) said that the gauge of an effective manager or executive is the ability to get the right things done. This typically entails doing what other individuals have ignored in addition to avoiding what is unproductive. Imagination, intelligence, and knowledge might all be wasted in an executive job without the attained habits of mind that form them into results. I believe that Bob Nardelli is exhibiting these characteristics and management style of an effective manager as he leads Home Depot to become continually successful in its operations. As he triumphed over various problems in managing the company and a s a result oh his managerial strategy, Home Depot is now has now increased sales by 60 percent and earnings per share by 105 percent (Business Week Online, 2006). During his first day as CEO at Home Depot in the year 2000, the company has various problems to deal with, some of which, were as follows: it lacked the necessary infrastructure to send even a companywide electronic mail, Home Depot stores were already run-down and was being known as a store with poor customer service, the stores’ shipments were logged using pencil and clipboard, and Home Depot stores did not have automated inventory systems (Sellers, 2001). Being a visionary leader that he is, Nardelli believed that better processes must lead to better quality ad higher profits for Home Depot. He employed strategic management in planning to improve the company. As asserted by Robbins and Coulter (2005), the prevailing belief in management theory and society on the whole is that managers are completely responsible or accountable for an organization’s success or failure. However, Nardelli demonstrated that aside from the fact that much of an organization’s success or failure is because of external forces outside of the manager’s control, the manager has a big responsibility in making decisions for the success of the organization. A major component of Nardellis far-reaching move to reform Home Depot, which is considered to be the world’s third-largest retailer, into a more centralized company, include importing people, ideas, and platitudes from the military (Business Week Online, 2006). This might be an unwelcome concept in management circles; however, Nardelli couldnt care less. He believes that it is a vital aspect of his strategy to lead in a cumbersome 2,048-store chain and get ready for its next leg of growth (Business Week Online, 2006). In an uncertain and dynamic environment, real world organizations employ strategic decision-making when making decisions offers managers with a comprehensive and systematic means for taking into consideration the external environment, concentrating on an organization’s strength, reducing weaknesses, and recognizing opportunities in which an organization can have a competitive edge (Shafritz Hyde, 2004). As maintained by Holstein (2004), the Nardelli decision-making model might help create a pattern for other CEOs who have been extremely frustrated and disillusioned by their lack of success in harnessing technology. In transforming Home Depot to what it is now, Nardelli increased information technology spending by almost 20 percent (Sellers, 2001). Then in year 2003 Nardelli spent a total of $400 million on inventory shipping and tracking systems (Sellers, 2001). Aside from these, Nardelli also spent around $250 million refurbishing Home Depot stores (Pellet, 2001). This included the installation of self-checkout systems in 800 stores to lessen customer lines and ease up salespeople. This also included the establishment of two-way cordless scanners, which enabled products to be price-scanned in the shopping cart, in this manner shortening lines. Being an effective manager, he also paid attention to motivating the organization’s workers. Armstrong (2002) said that in providing rewards to employees, supervisors and managers should identify what rewards will succeed for specific employees at any given time. Even though supervisors and managers might not be able to have power over certain rewards like benefits or wages, they have the liberty to give out rewards like recognition and praise. In Home Depot, Nardelli instituted innovations in providing rewards and in human resource management. First, he substituted 157 different employee evaluation forms with two (Pellet, 2001). In addition, coworkers, above and beneath them, rated aalaried personnel from the CEO down and salaries were derived from the scores. Then during a period when Home Depot was planning to hire approximately 100,000 new employees, Nardelli did not automatically fire those employees with poor scores (Pellet, 2001). Nardelli first requested for the advice of others and informed underperformers precisely what they were doing wrong. This way, Nardelli showed that it is important for a manager to vigorously seek opposing opinions and inquire regarding the basis for those opinions before selecting a course of action is being stressed, instead of acting on the basis of tacit or pre-arranged agreement. Necessarily, this needs constantly listening with real curiosity so as to promote development of different opinions and supporting rationales, instead of merely setting forth suggestions and working to make agreement around them (Drucker, 2004). Furthermore, Nardelli seemed to follow step two in Peter Drucker’s model (204) that executives require both themselves and their staff or subordinates what they contribute presently to the organization and what they could contribute to the organization in the future. In Home Depot, Nardelli asserted that in spite of whether a person’s belief of what he/she now contributes, or could contribute, equals his/her managers belief, emphasizing and bringing out the importance of everybody’s role as a contributor is necessary to the organizations general effectiveness. In initiating change in Home Depot, Nardelli showed that everybody in the organization makes decisions; nevertheless, decision-making is specifically vital in a manager’s job. I think that he followed what Robbins and Coulter (2005) said that decision-making is part of all four managerial functions – planning, organizing, leading, controlling, and that decision-making is synonymous with managing. Holstein (2004) has written that when Nardelli joined Home Depot, the challenge of improving the company’s supply chain and logistics became apparent because the company is way behind other stores in these areas. Hence, he established a model called â€Å"full truckload to the store,† which means that the more you brought, the more it would oblige you to sell, since you get kind of jammed (Holstein, 2004). In terms of information technology, at Home Depot, Nardelli has established a system of checks and balances (Sellers, 2001). The manner is which Nardelli is managing the technological transformation is attracting attention and interest from other executives and managers. Sellers (2001) said that Nardelli has borrowed from the CE playbook to establish a system of checks and balances on how technology is managed, and Nardelli has likewise incorporated technology decisions deeply into his business strategy in runring and managing Home Depot. Furthermore, Nardelli likewise employed building deeper relationships with fewer vendors. As stated earlier, the Nardelli decision-making model might possibly help create a pattern for other CEOs who have been exceedingly frustrated and disillusioned by their lack of success in utilizing technology. In conclusion, in transforming Home Depot to become the earning company that it is now, I believe that Nardelli demonstrated that leadership is the capability to influence people or groups toward the accomplishment of goals. As a process, Nardelli showed that leadership forms the goals of an organization or group, inspires behavior toward the attainment of those goals, and helps characterize organizational or group culture; hence, it is fundamentally a process of influence. # References Armstrong, M. (2002). Employee Reward (3rd Edition), CIPD: London. Drucker, Peter. â€Å"What Makes an Effective Executive,† Harvard Business Review, Vol. 82, No. 6, June 2004. Holstein, W. (2004). â€Å"The Depot goes digital: how CEO Bob Nardelli is managing a $2 billion technology transformation,† The Chief Executive. Pellet, J. (2001). â€Å"Mr. Fix-It Steps In,† Chief Executive. â€Å"Renovating Home Depot. † (2006). Business Week Online. Robbins, S. , M. Coulter. (2005). Management, (8th ed. ). Prentice Hall. Sellers, P. (2001). â€Å"Exit the Builder, Enter the Repairman: Home Depots Arthur Blank Is Out. New CEO Bob Nardelli Is In. His Job: To Tackle the Companys Renovation after Two Decades of Nonstop Expansion,† Fortune. Shafritz, J. M. A. Hyde. (2004). Classics of Public Administration, 5th ed. Belmont , CA : Wadsworth/Thompson

Wednesday, August 21, 2019

The Development Of The Iphone Marketing Essay

The Development Of The Iphone Marketing Essay The iPhone is a line of smartphones designed and marketed by Apple Inc. Apple Inc is a US company based and the iPhone runs Apples iOS mobile operating system, originally named iPhone OS. The first iPhone was released on June 29, 2007 the most recent iPhone, the 6th-generation iPhone 5, was released on September 21, 2012. The user interface is built around the devices multi-touch screen, including a virtual keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity (2G, 3G and 4G (iPhone 5 only). It was a mobile phone, but like nothing the world had ever seen before. It was revolutionary and would change the way people interacted with the world forever. This phenomenon of a smartphone called iPhone started five and a half years ago, when Steve Jobs took the stage at MacWorld and introduced iPhone to the world. iPhone was designed with 100% of screen without a keypad button and it was created to Apples head of design, Jonathan Ive. Along the revolution of iPhone, starting with the iPhone 3G, it came bundled with a range of apps which something that never been offered by any other phones previously. This included Google Maps, YouTube, Stocks, Weather, Games and thousands more which are still seen on iPhones today. This apps impressed the world where various of things can be done at just a finger tips. iPhone Characteristics The Apple Iphone is showing better sales and brand recognition because of product characteristics. There are several great and special characteristics to the iPhone: Innovative   has an innovative touch screen that is specially patented and the function is extended from other mobile. Quality   iPhone is built with most scratch resistant screens and has a fine metallic finish that is durable and light. The software suite is also resistance to computer viruses. Functionality iPhone evolve from one generation to another. The function will increase and extend for each development. The function and features is further discussed in the topic of Development of iphone. Appearance The sleek styling of the iPhone gives the device its characteristic appearance. The design and size of iPhone are able to capture attention of customer because of its stylish and elegant design. Data Transform and communication unified Speed up smart decisions with application that enable you to track a range of business activities, monitor current sales figures, generate reports, analyze business data and make approvals Transform iPhone into an office phone by connecting to your organizations telephony infrastructure. It is also able to make calls over a Wi-Fi network and manage sophisticated call handling. iPhone Target Market Professional and Corporate Business Users iPhone is a well-known brand for business people. Existing software is well established and compatible with many products for this market. The market is familiar with Palm products; significant switching costs are involved in going to an iPhone. These people need iPhone to coordinate their busy schedules and communicate with colleagues, friends and family. Coprorate People like from World Wide Technology are significantly rely on iPhone to communicate, coordinate to each other and maintain network infrastructures in the field. Students iPhone secondary consumer targets are high school, college and graduate students who need one portable multifunction device. Mainly this market will be replacing their iPod and cell phone with the iPhone. Age targeted group range are from 15 to 25 years. Young and successful male According to Solutions Research Group, the average iPhone customer is a 31-year-old man with a college degree and an income of $75,600 per year. A salary 26 percent higher than the American average.Almost half (43 percent) of all likely buyers lived in technically adept states such as California and New York, but only 28 percent were female. Younger buyers dominated, with 63 percent aged 34 or younger. Successful younger men were the target audience that Apple had focused on. One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, ATTs only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was ATTs existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of $499. The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35. iPhone Marketing Strategy As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhones official release, Apple ran four television commercials promoting the new cell phone. The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps. Development of the iPhone The first generation In 2007, Apple introduced another outstanding product, the iPhone. The first edition of iPhone was launch on January 9, 2007, at the Moscone Center in San Francisco. During that time, it is described as a revolutionary product since it is literally five years ahead of any other mobile phone. There are two initial models that had been ready to be marketed. 4GB model and 8GB model went on sale being fully marketed by 2008. The principal advantage of the iPhone was the way it could use software applications. These software applications delivered similar content to the iPhone that was in iTunes. The iPhone had the capabilities of the iPod and would synchronize when connected to a computer. iPhone 3G iPhone 3GS iPhone are then further developed to iPhone 3G. This new model was launched on July 11, 2008 in eighty countries and territories. And on June 8, 2009, Apple once again announce the release of iPhone 3GS along with plans to fully marketed it in U.S., Canada and major European countries. The enhancement from first generation iPhone to iPhone is more in term of physical features such as size, weight and memory storage, while, development of iPhone 3G to iPhone 3GS has improve in term of operating system and processor. iPhone 4G iPhone 4GS iPhone 4G was released on February 10, 2011. The marketing point of iPhone 4G is using video calling feature (Apple promote it as FaceTime) as main strong points compared to other competitors and it predecessors. The iPhone 4 runs using the same operating system used on Apples product such as prior iPhones, the iPad, and the iPod Touch which is the iOS operating system. The unique design of iPhone 4 compared to the last 3 generation is that it incorporates an uninsulated stainless steel frame that acts as the devices antenna. Later, on October 4, 2011, the fifth generation of the iPhone has been released. It retains the exterior design of the iPhone 4, but new application voice recognition system known as Siri and a cloud storage service named iCloud is introduced. iPhone 5 Introduction to the sixth generation iPhone is announced on September 12, 2012. Among all the iPhone that has been released, the iPhone 5 shows the most significant change in physical features. The phone portrays a slimmer, lighter model that introduces a higher-resolution, 4-inch screen to the series and the chip is 22 percent smaller than the iPhone. Despite of that, it is twice as fast, doubling the graphics performance of its. It is also operating using the new Apples mobile operating system known as iOS 6. Competitors Although iPhone has become a phenomenon in world of mobile, there is a few close competitors that can be directly compared with iPhones and giving customers a second though. The two closest competitors to the iPhone is Samsung Galaxy S-III and Nokia Lumia 920. Samsung Galaxy S-III The Samsung Galaxy S-III was unveiled on 3 May 2012 in London and officially released in 28 European and Middle Eastern countries on 29 May 2012, before being progressively released in other major markets in June 2012. It was designed using the concept of touchscreen, slate-format Android smartphone and marketed by Samsung Electronics. Samsung Galaxy S III is a extended and improved version of Samsung Galaxy S II. It includes additional software features, expanded hardware, and a redesigned. The S III uses quad-core processor, and employs interesting features such as intelligent personal assistant, eye-tracking ability, increased storage, and a wireless charging option. Nokia Lumia 920 Nokia Lumia 920 is a smartphone manufactured and marketed by Nokia. It begins to be available at the market starting on September 5, 2012. The interesting features portray by Nokia Lumia 920 is it has a 1.5  GHz dual-core Qualcomm Krait CPU and a 4.5 IPS TFT LCD display. It is also built with a high-sensitivity capacitive touchscreen covered by curved Gorilla Glass. Using Windows Phone 8 as the operating system, Nokia Lumia 920 does have its own attraction especially to working users. It supports inductive charging (it can be charged by being placed directly onto a charging pad) compatible with Qi Inductive Charging. One of the advantage is it features an 8.7 megapixel PureView camera with optical image stabilization for still images and videos. It comes with 32GB internal storage, but the only disadvantage is it has no card slot. Memory is limited to the built-in storage only. Malaysia Context Market Structure Demand Supply Pricing Strategy Elasticity Market structure By analyzing the straits of iPhone such as the price setting, competitors and product differentiation, it is shown that iPhone display an oligopoly market structure. Oligopoly market structure is when the market is dominated by a few numbers of sellers, which each offer similar or identical products. Factors that classified iPhone into oligopoly market structure are:- Entry and exit The barriers of entrance are high. iPhone had to face challenges such as economies of scale, patents, access to expensive materials and complex technology. There might be also restriction from government regulation resulting difficulties for new firms to enter the market. Number of firms There are only few firms that involve in producing the similar products. iPhone is currently competing with several smart phone models such as Samsung Galaxy S-III, produce by Samsung and also Nokia Lumia 960 manufactured by Nokia. These are the companies that the action of one will influence the others in terms of profits. If Apple decide to change its pricing structure for iPhone, it will bring impact all oligopolies firms profit collection. Demand and Supply Looking at a Malaysia context, Apple iPhone can be considered as a luxury and premium product. iPhone arrived Malaysia somewhere in the first quarter of 2009, and it was brought in by telecommunication company, Maxis and later followed by DiGi and recently Celcom. With its unique features and designs it attracts the market accordingly. iPhone has revolves over time through their features, design characteristics and so on. This will be discussed later under the development of iPhone. The quantity demanded of any good is the amount of the good that buyers are willing and able to purchase. Apple received quite an impressive demand for their product namely iPhone. Up to date, Celcom Axiata has revealed to MalaysianWireless early this month that it has got over 190,000 active iPhone users in their network. In comparison to Celcom, it is believed that Maxis has some 4 million smartphones users where about 60% of them are using prepaid. Meanwhile, DiGi claims that it has over 5.5 million mobile internet users. Both Maxis and DiGi have not revealed their actually breakdown on numbers or type of smartphones users in their network yet. The figures revealed by Celcom show a tremendous demand and supply as compared to a study done in 2010 where only about 132,228 users of iPhone. With this figures, we could see the demand of an iPhone in Malaysia had increase from time to time. In the law of demand, it says that the lower the price of a good, the larger is the quantity demanded and the higher the price of good, the smaller is the quantity demanded holding other variables constant. Generally in an economic form, if Apple increases the price of iPhone, quantity demanded of the Apple product will be decrease. This is because iPhone is considered as luxuries goods where people can still live without using a smart phone. A rational consumer will tend to choose for substitution brand such as Samsung or Nokia Lumia which produce a most likely the same product. Therefore, an increase of price will decrease the demand of a good. In other words, the price elasticity of demand for Apple product is elastic whereby increase in price will result a huge reduction on the quantity demanded of the good. This statement can be supported through the graph below. Price of iPhone (RM) Quantity of iPhone (units) P2 P1 Q1 Q2 The graph above shows the relation between the price and demand of the iPhone. Assume that the price of a iPhone increased and the demand for the iPhone is elastic. Initially the market price of iPhone is set at P1 and the quantity of demand is set at Q1. When there is an increase of price, there will be movement along the demand curve. The price will goes up from P1 to P2. Increase of price will decrease the quantity demand of the iPhone because people will look for substitution brand. Therefore, quantity demand will decrease from Q1 to Q2. From the above drawing, we can see that the demand curve is flatter. This is because changes of price will leads to a bigger impact on the changes of the quantity demand. Pricing Strategy On the 26 June 2007, the share price of Apple fell by 2 per cent on the face of it a fairly trivial event except that it was about to launch (exclusively in the USA) the arguably most-hyped mobile device in history known as the iPhone. The iPhone is a variant of what are generally categorised as smartphones, As smartphones go, the iPhone was not unduly expensive at $499 for the entry level model, nor was the scale of monthly service charges which were set between $60 and $100 in conjunction with a two-year contract. But the Apple shareholders were edgy: the value of Apple had risen by $34 billion since the iPhone had been announced to the world and they stood to lose much of their gains if the iPhone proved to be a one-week wonder   Prices1st generation 4G iPhone $499, 8G iPhone $599.Current iPhone 4 16G $199, 32G $299 with two year contract.iPhone 3GS still available at ATT for $49 with two year contract. iPhone combines three products, is a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching- into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone. Loyalty the iPhone is oriented more toward to the entertainment market than to the business market. 0 Q1 Q2 R Total Revenue (RM) Quantity of iPhone (units) Maximum Total RevenueAn oligopoly is like monopolistic competition where it lies between perfect competition and monopoly. Apple who produced iPhone which is identical to some other smartphones in the market need to stay aware of the pricing strategy that best suits them in order to retain the loyal consumers. On top of that, before setting up a price of the product, they have to aware whether the demand on their product is elastic or inelastic in the market. If the demand of their product is elastic in the market, setting up a higher price on the product might cause them to lose customer. In brief, demand elasticity will affect the total revenue of a company. From the theory of economics, a luxury product will always have an elastic demand. However, Apple understood the theory and they applied with their pricing strategy. This is vital for them to preserves their markets value until today. Apple understands the market demand very well and they always brings the new features and new design to attract the market. The graph below will show the relation between the price cut and total revenue. Suppose the demand of iPhone is elastic, the total revenue will increases as there is a price cut as shown at the left area of the graph. If the demand of iPhone is inelastic, the total revenue will decrease if there is a price cut as shown at the right area of the graph. When the demand of iPhone is at the unit of elastic, the maximum of total revenue can be achieved as shown at the highest point of the revenue curve. Conclusion It is undeniable that iPhone has a very unique and good market value as the company has developed very well. This is due to good business strategies such having the highest prices and lowest unit costs in the industry. The price of an iPhone is most likely the same from time to time and from our group point of view, the price elasticity of demand on iPhone in Malaysia is not elastic but it is inelastic in reality. The tremendous users of iPhone from 2010 to 2012 as discussed earlier proved this statement well. iPhone have its own loyal consumers and the product are recognized by public thus increasing of price for the new launched of iPhone will not really affect the sales in the market. For those who are affordable, they will still demand for the iPhone instead of other competitors. The features and unique design that attracts the consumers instead of the price. This is due to Apple as a premium brand, trusted quality and the worth-to-buy that lies behind it. On top of that, iPhone in Malaysia are being sold by telecommunication providers such as Maxis, DiGi and Celcom. These telecommunication providers offer installment payment together with the data plan as part of the marketing strategy. This makes iPhone affordable as consumers able to settle the payment in a longer period. Due to their secrecy, innovation, branding and product to product connectivity and compatibility, iPhone is the most sought after mobile device and is the market leader in the mobile market.

Tuesday, August 20, 2019

Gasoline Dependence Essays -- Environment, Carbon Emissions

For over 100 years, the automobile industry has relied on gasoline as its main source of fuel. Gasoline is a colorless, highly flammable substance used in internal combustion engines. It is a fossil fuel made from crude oil, a natural gas formed from the remains of ancient plants and animals (Webster‘s Dictionary). Gasoline has positively influenced our way of life by providing convenient, on demand transportation. It has created a global economy that moves people and goods faster and more easily than ever imagined (Povey 12). Although a seemingly perfect substance, it has unprecedented flaws. The tremendous political, environmental, and economic problems resultant from the excessive use of gasoline leads to the conclusion that the automobile industry should not continue to rely on this source of fuel. Environmental Risks When the problems with gasoline use are considered, the catastrophic environmental effects are the primary concern. Automobile use consumes 70 percent of the United States oil supply and is responsible for one-third of the nation’s carbon emissions (Lovins 173). This results in pollution, global warming, and health problems for the people, plants, and animals. The search for alternative fuel is powered by the increasingly evident environmental problems and long-term health of the planet (Povey 17). Fortunately, reducing emissions globally is predicted to have a positive effect and offset previous harms (Backer). As years pass and demand for gasoline increases, it is inevitable that the world’s oil supply will not last forever. This idea is made increasingly clear by evidence of peaking. Peak production is the point in time when about one-half of the world’s oil supply will be gone. Oil production in a given ... ...Africa, simply to ensure a steady supply of oil for America. Finding an alternative fuel would be much safer, and much less expensive. Alternative fuels also do not fund a war against America. By paying for such large amounts of oil, America is funding both sides of the Islamic war; Middle East countries use American money to fight (Hobson). Alternative fuels allow America to keep to themselves and avoid conflict. Gasoline is thought to be a helpful substance to all countries worldwide. However, the negative effects are far greater than the positive. A diversity of clean fuels is vital for the political, environmental, and economic health of America. Although gasoline is a product depended on by the United States of America and many other countries, the negative effects are unbearable, dangerous, and unnecessary due to the opportunity to use alternative fuels.

Monday, August 19, 2019

lord of the flies piggy analysis Essay -- essays research papers

Piggy Character Analysis   Ã‚  Ã‚  Ã‚  Ã‚  Piggy in the beginning of the book was using his common sense, he was intelligent, he knew what was right from wrong, and he could condone things that made him angry easily. In the beginning of the book, (pg. ) Ralph told everyone his name was Piggy even though Piggy specifically told Ralph that he didn't like to be called that name Piggy later condoned Ralph's action with great ease. Piggy's action's and behavior depended on his glasses. Piggy and his glasses symbolized intelligence, he represents the rational side of civilization. With the glasses it seemed as though Piggy made all the right choices, and he helped Ralph know what needed to be done with the tribe. Without his glasses Piggy couldn't see i.e, Piggy was useless without his glasses.   Ã‚  Ã‚  Ã‚  Ã‚  Dramatic changes occurred after the tribe killed Simon.(pg. ) Savage Piggy blamed the murder on Simon himself for crawling around at night. But civil Piggy would have blamed the murder on the boys and himself and would have brought it up constantly. By the end of the book piggy was not what he was in the begging he changed dramatically from being loquacious about what he knew to being loquacious and just rabbling.   Ã‚  Ã‚  Ã‚  Ã‚  Piggy fits into the theme of intellectual aspect of civilization because he was the one who thought of coming up with rules/ norms. (Pg. ) He also brought the civilization of england onto the island. If Pi...

Sunday, August 18, 2019

Beloved - Toni Morrison :: essays research papers

Confidence and violence: relationship between women in â€Å"Beloved† The story told in â€Å"Beloved† contains a process of memorialization and change. In this process, the relationship between women is very important. Some relations are dominated by violence and hate, others are full of confidence and love. In those relationships rememory and storytelling are important factors, because the women get to know each other better by telling stories about the past. They get to know much more about each other, through which their relationship dà ³es change. When Sethe arrives at 124 Bluestone Road, Baby Suggs doesn’t know her at all. She only knows Sethe ‘s her daughter-in-law, the woman who married her son Halle and who gave him four children. And yet she helps Sethe immediately. At 124 Bluestone Road, Baby Suggs creates a space, which provides warmth and certainty for Sethe and her children, just as 124 is for the whole community. â€Å"124 was †¦ night long.† (p.86) I think it really adorns Baby Suggs that she was such a warm person, especially to Sethe and her children. In fact she opens her house and her heart to the whole community. When Beloved arrives at 124, she immediately takes part of the family life. Sethe dà ³es really like it to have another daughter living with them and she’s flattered by Beloved’s open devotion. â€Å"Sethe was†¦his teacher.† (p. 50) Denver in the beginning also likes Beloved’s presence. The three become a real â€Å"family†: they ice skate, drink cocoa, dress up in bright colors and ribbons. Their relationship is mostly positive. But as soon as Sethe understands who Beloved is, Beloved's claim on her is total. Sethe no longer goes to work; she attends to Beloved's wishes. Denver - who once was the most important person in Sethe’s life - tries to make claims on both Beloved as a sister and Sethe as a mother, but she is gradually shut out of the relationship. Sethe doesn’t want to tell much about her past to Denver, but to Beloved she tells nearly everything. â€Å"It became†¦incomplete reveries.† (p. 58) Ultimately Denver and Sethe are bound to Beloved. The three are fixed on story-telling, although it hurts Sethe, she keeps telling nearly everything about her past to Beloved. One day, they go to the Clearing, a space in the wood that was "wide-open" and blessed, where it was â€Å"possible to love†. Sethe comes to this place to figure out what to do with her past.

Saturday, August 17, 2019

Change Model Essay

Imagine that you are an executive for XYZ, Inc., a high-end retail chain that sells luxury watches, jewelry, and hand bags. You’ve just been put in charge of the company’s first international expansion, opening a store in Shanghai, China. This will be a short-term, small-scale change for the organization. After one year, you will be expected to begin opening additional stores in Brazil, Russia, India, and China (also known as the B.R.I.C. countries). This will be a long-term, large-scale change. In five pages, explain which change model you would follow for the short-term change and which you would follow for the long-term change. Provide rationale for your decision and discuss the effects that these changes would have on the employees, managers, and executives within the organization. Include at least three references and follow standard APA formatting for your paper. Summary Implementing planned organizational change is partly a science, partly an art. It has also become part of a desired skill set—and mindset—needed by most companies, regardless of industry, size, and geographic location. While experience is important in this endeavor, knowing and using classic and contemporary wisdom from models, roadmaps, and frameworks is necessary. CEOs and practicing managers hire coaches and consultants who specialize in change management to help diagnose, plan, and implement individual, group, and organizational changes in their organizations. This chapter introduces the art and knowledge of implementing change. Building on the first two chapters, we go inside a big-picture change roadmap to show how three CEOs (Mulally at Ford, Bossidy at AlliedSignal/Honeywell, and Andrea Jung at Avon) used coaches, theory, expertise, knowledge, and courage to successfully plan, execute, and transform companies that were in trouble financially, operationally, and strategically in their marketplaces. We show how change champions can use these same skills and capacities such as visioning, developing a mission and new values, motivating change, developing political support, mapping and managing stakeholders, and leading the actual transition. To effectively lead and manage the implementation process, it is also important to (1) keep the big picture in mind; (2) choose the right interventions; (3) use a sound change model to plan and manage the change process; (4) keep people engaged and make the incentive for change greater than the incentive to stay the same; and (5) identify and manage resistance to change. This involves understanding how to align an organization’s new vision, mission, and values to fit its strategy, culture and people, structure, and operating systems—as exemplified in the stories of the three CEOs Mulally, Bossidy, and Jung. They also had to change their own mindsets—become the change they expected of those whom they led. The chapter also shows what is involved in structuring and assigning individuals and teams to help drive the change. This involves selecting a sponsor from the organization who can be trusted and who is able to oversee the entire change process. Then an Executive team that works with Leadership and Consulting Project teams must be recruited to educate, communicate, motivate, and manage detail activities to make the new vision an organizational reality. Finally, we discuss how to effectively lead and manage internal and external stakeholders during the implementation process. This requires recognizing and dealing with politics, power, and conflict to ensure ethical and collaborative cultures and practices in all change efforts. View as multi-pages

Friday, August 16, 2019

Bread & Roses Essay

â€Å"It is bread we fight for, but we fight for roses too. † This quote, originally in a poem written by a man named James Oppenheim, embraced a fierce social movement created by large number distraught textile workers who eventually created what we now know as the â€Å"Bread & Roses Strike†. This strike proudly showed the lengths one working under such unruly conditions would go in order to achieve respect, better working conditions, and enough food to feed their families. The book, â€Å"Bread and Roses†, written by Bruce Watson, is a novel concerning textile workers living in Lawrence, Massachusetts in the year 1912. Potential workers flocked to the city of Lawrence to better their lives, many of which soon realized posters and advertisements beckoning them to join in and share the city’s wealth did not prove to be as true as they claimed. Bruce Watson illustrates the working conditions of textile workers during this time period and proves as a reminder that during times of struggle, you gain your rights. Effective January 1, 1912, a new law was passed reducing the numbers of hours one could work. The workers wouldn’t have had a problem with this reduction if there was no cut in pay, but there was. That seemingly small pay cut, for multiple families, proved to become a financial splinter in their lives as they struggled day after day to keep food and warmth circulating throughout their already-small homes.

Reign Over Me Evaluation Essay

Depression affects all people. Reign Over Me is a movie that deals with a character in a grave state of depression. In Charlie Fineman’s (Adam Sandler) case depression hits hard and leads to a major behavioral change. Fineman blocks out major parts of his life including his college roommate, Alan Johnson (Don Cheadle). After running into him on the street, it takes a while for this encounter to jog his memory of his best friend. We learn later that this depression is due the death of his three daughters and wife in a plane crash. The news devastates Fineman. He cannot function in society the same and loses purpose in life, as well as belief in himself. Instead of letting this distress out and working to recuperate, Fineman shuts everybody out and tries to hide from the truth. This can be a serious problem in today’s society. Many people are embarrassed or too hurt to try to move on and they let what happened dictate their individual future. In this film, directed by Mik e Binder and produced by Jack Binder and Michael Rottenberg, the message of depression and its effects is relayed quite clearly. This movie relates to the real world very well; it also helps open up the eyes of many who do not understand what depression can do. Reign Over Me deals with a character who has the biggest part of his life taken from him in an instant. While others cannot tell how much Fineman is suffering by his actions, the loss of his family crushes him. Instead of mourning he falls into a deep state of denial where he almost forgets their existence. An important theme throughout is Fineman trying to fix the wrongs he did to his family, like snapping at his wife about kitchen remodeling or not taking his shoes off. Although they are just little things he makes sure nobody comes in his house with their shoes on and remodels the kitchen several times. These small acts show that he still remembers. There is a scene in the movie where Fineman opens up to Alan, his former roommate. Although he would not open up to the therapist, he tells Alan all about what happened. It was in brief but in this scene you get to see how much recalling his past hurts. Just saying his daughters’ names makes him cry. This scene demonstrates how hard it is for Fineman to talk about his life. Throughout the film, we learn little by little the events  that took place. Outsiders and even his in-laws think that he is disrespecting his deceased loved ones. They do not understand why he does not carry a picture of his family with him or even have one in his house. They take it to the point of wanting to have him committed until he finally talks to them and explains how hard it is to live each day and how hard it is to see them or anybody because he sees his family everywhere. There are many critics and naysayer to this movie as well as supporters. Most of the reviews I read really concentrated on the part played by Adam Sandler. Adam Sandler shoulders a very dramatic character in this movie and this side of him is underappreciated. He is notoriously known for his funny facial expressions and antics. This leads people to believe he can’t play a serious role but in Reign Over Me he hits a home run. The same reviews were not so critical about Don Cheadle. He played a part he is used to playing combing a normal act with the occasional funny quote or joke to keep the viewers on board. The actors play out a very realistic scenario. The ir parts are down to earth and don’t undermine or take away from the message of the movie. From my own personal judgment the movie Reign Over Me takes the viewer into a world many people don’t or won’t ever see. It combines excellent acting with a reasonable story-line that relays a meaningful message. They story is not far-fetched and is very comparable to the realities of many people today. As far as the acting is concerned, both actors play a side the viewer is not accustomed to seeing compared to other movies Adam Sandler and Don Cheadle are known for. Other movies like, Billy Madison (Adam Sandler) or Brooklyn’s Finest (Don Cheadle), these actors have very different parts. This movie shows the talent in each of the individual actors. Both actors play off each other during the movie which takes much skill and created a wholesome and tasteful production. Many scenes are not verbatim and the skill of the actors to improvise makes for an entertaining movie watching experience for the audience. I personally recommend this film to anybody from young adults to the elderly and all of the above. Reign Over Me doesn’t only tell a story but will also tug the heart of the audience in a serious and dramatic rollercoaster ride. The movie may have many critics but I think both actors did a wonderful job throughout the film keeping the audience entertained for the entire two hours and forty minute movie. The debate is on! Go watch the movie today  and take into consideration the many sides and create your own opinion. Works Cited Internet Source – O., Scott. â€Å"Who Else but an Old Buddy Can Tell How Lost You Are?.† New York Times 23 Mar 2007. 1. 2/9/11 . Movie – Reign Over Me. DVD. Sony Pictures UK, 2007.