Question for IM Assignment Example | Topics and Well Written Essays - 250 words

Question for IM - Assignment Example Developing and nurturing market in foreign countries takes time. In international marketing, the idea that drives most businesses is based on the premise that it is better to be successful in or two markets rather than spread a company’s resources of human and financial and fail in ten markets. It is difficult for international marketer to identify markets that are successful because of the fact that in every market that an international marketer ventures, there is competition. In addition, it is often difficult for international marketer to choose appropriate market entry since the timing of when to enter the market may be miscalculated. For instance, a company may enter in a foreign market as a first mover; for the first time in that country with goods or services of your company that has merits and demerits. Being a first mover in the market does not guarantee the company success in foreign markets. Furthermore, it is always hard and hectic to start educating the market about your product and developing a strong promotion strategy that suits with the local culture and ensuring that the new product is well established and adapted to local market needs. Additionally, the issue of go home or go big does not have a place in international marketing. Therefore, the scale at which an international marketer decides to enter the market, the scale at which you enter a market and develop a market strategy is about the extent to which the company is willing to comm it in that particular market. Therefore, international marketer finds it hard to determine the scale of entry in that foreign market depending on the company’s ability to commit certain resources in order to develop a suitable market entry